• Jaguar Lau

7 golden rules for offline marketing

Offline marketing is psychological advertising that works. Many of us think that we walk around or drive around towns and cities without really noticing the banners, posters or billboards… but we do. And the next time you need your car servicing, you might recall the local garage offering a great deal.


These are some of the useful rules that you want to be followed when you required outdoor marketing methods and equipment for your business growth.


1. Use no more than 7 words

You have to remember that as people walk, wait for the bus or drive by - they only have milliseconds to take in your message. The idea is that your outdoor banners or posters will be there for some time though. So hopefully your brand will become more obvious each time they pass by.


2. Relevant images

Images should attract attention and be relevant at the same time. Don’t try and sell skin care product by sticking a huge picture of a dog on a billboard. This wastes many opportunities for business because at first glance nobody will know what your advert is about. And when people look closer, they’ll just get confused.


3. Appropriate colours

Use appropriate colours, don't complicated it. However, it seems that some companies then instantly forget that this brand exists and use a whole raft of bright, neon colours that have no bearing whatsoever on their brand. Offline marketing is just as much about the consistency of your brand image, as the advert is in the local paper.


4. One point of contact

Some outdoor marketing experts suggest that one point of contact only should be included on outdoor posters, banners. Too many contact details can look confusing and messy. With the help of social media, this can make contacting your company much easier, so maybe you could squeeze in your website and one social media platform.



5. Typography

There are do’s and don’ts when it comes to typography. For example, Times New Roman, Arial etc. are typefaces that come with the ‘system’. However, not all businesses have the budget to engage a design company to create a typeface just for them, but there are hundreds, if not thousands of typefaces out there all waiting to be used on your outdoor marketing campaign. Don’t settle for ‘standard’.


6. Not everyone is your customer

You need to make sure that any outdoor marketing campaign is written in the right tone for your TARGET audience. Keep your focus; don’t assume that because your poster is outdoors that it needs to appeal to everyone.


7. Follow The Rules

Rules are meant to be broken and re-written; if Times New Roman says everything about your font, use it. If your dog is important within your business, use their mug shot on your outdoor poster. Sometimes you might need to use more than 7 words- and you can do so, but make sure your message is highlighted and getting across.


Outdoor marketing can be an incredibly effective and worthwhile investment. How would you harness the power for your brand?


Thanks for reading! Much love! See you guys on the next post.



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