8 ways for your business to stay ahead during the corona outbreak
Is your business suffering due to the Coronavirus outbreak? Looking for quick ways to adapt and keep your business afloat?
We share 8 ways to stay ahead of the Coronavirus outbreak for your business so that can be fully prepared for what will come next.
1. FIND LEADS AND CUSTOMERS AHEAD OF TIME
As plenty of businesses are going to be focusing on the here and now, struggling to keep their operation running normally, this could be your chance to build a new network of prospective customers.
Putting time and effort into generating new leads now will ensure that you have a pool of potential customer to rely on once everything has calm down.
1. ADAPT YOUR SERVICES TO THE CURRENT SITUATION
In many parts of the world, the general public is advised to stay at home poses serious difficulties to businesses.
Get creative and brainstorm different ways you can still deliver your service or products. Example like offering delivery, discounts, weekly or monthly subscription-style deals.
3. MARKET YOUR SOLUTIONS WITH CORONAVIRUS IN MIND
Ask yourself whether your product or service could be of additional use or relevance in the midst of the coronavirus crisis, and adapt your marketing to reflect this.
Increased and flexible marketing is also crucial right now because many people will wonder whether certain businesses are still operational. Make sure your target audience knows you’re open and still going strong.
4. ENSURE YOUR SERVICES WILL STILL BE RELEVANT AT LATER PHASES
It’s important to consider not only how to survive as a business during the outbreak, but also to have a strategy in place for what’s going to happen afterwards.
Don’t assume that once the threat to public health has passed, things will just go back to the way they’d been before the outbreak.
5. IDENTIFY THE CHALLENGES TO YOUR BUSINESS
In order to strategize effectively and implement all of the above points, a good starting place is a list of challenges your business might face. It’s crucial to strategize for different scenarios and take every possibility into account.
Regardless of how you think the outbreak is going to pan out and how it might affect you, plan for every conceivable scenario, including the worst you can imagine.
6. PLAN SOLUTIONS WITH SEVERAL SCENARIOS IN MIND
Once you have your list of challenges, it’s time to develop several solutions to each.
It’s impossible to accurately simulate what’s exactly going to happen, so it’s better to put the work into the preparation and strategizing now than be caught unawares and unprepared.
7. USE ALTERNATIVE SOLUTIONS TO MAINTAIN DAILY OPERATION
If it hasn’t done so already, coronavirus will likely disrupt your travel arrangements, communication, staffing and perhaps even supply chains eventually.
Instead of simply cancelling business plans, events and trips, brainstorm creative alternatives and solutions. For example, if the main purpose of your customer's visit was to see your premises, send pre-recorded footage.
8. IMPLEMENT TECH UPGRADES TO KEEP COMMUNICATION FLOWING
With the potential threat of most, if not all, of your staff working from home at some point, it’s important to plan ahead how to ensure communication will remain as efficient as possible.
Phone calls and chats are not going to be fast enough, especially with all the home-life distractions. Consider using online platforms for your planning and comms like Google Docs, Asana, Coggle or Stormboard.
There’s no telling how this situation will unfold. Things might return to normal after 14th April, or we might be facing another extension of MCO down the road. For businesses of all kinds, it’s important not to give up, to have a firm strategy in place and to remain adaptable and flexible in order to remain successful.
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